DOOH Ads plugin for Revive Adserver

Revive Adserver can be used to serve DOOH ads using the DOOH Ads plugin. The plugin can be used to manage DOOH ad campaigns, track ad performance, and optimize ad delivery.

Here are some of the features of plugin that make it suitable for serving DOOH ads:

Support for a variety of DOOH ad formats: The DOOH Ads plugin supports a variety of DOOH ad formats, including video and Images.

Targeting: Revive Adserver can be used to target DOOH ads to specific audiences based on factors such as location, demographics, time and interests based on the inputs from the Publisher.

Tracking and Reporting: Revive Adserver can be used to track DOOH ad performance and generate reports. This data can be used to optimize ad campaigns and measure ROI.

Tracking through Impression Multiplier:

• An impression multiplier is a factor that is multiplied by the number of times an ad is displayed to estimate the number of people who actually saw the ad. The specific value of the impression multiplier will vary depending on the location and type of DOOH ad. The value for the Billboard has to be set by the Publisher.

• For example, if a DOOH ad is displayed on a billboard in a busy downtown area, the impression multiplier might be 2 or 3. This means that if the ad is displayed 100 times, then it is estimated that 200 or 300 people saw the ad.

• Impression multipliers are typically based on historical data or surveys. For example, a survey might be conducted to ask people how often they remember seeing a particular DOOH ad. The results of the survey can then be used to calculate an impression multiplier for that ad.

• Impression multipliers can be a useful tool for estimating the number of views for DOOH ads, but they are basic method of tracking. The actual number of views may be higher or lower than the estimate, depending on a variety of factors.

Integration with other platforms:  Revive Adserver can be integrated with other platforms, such as data management platforms (DMPs) and supply-side platforms (SSPs), to further enhance its capabilities which can be provided as the custom solutions.