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Behavior Targeting

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Special Price $190.00 Regular Price $200.00

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2006

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Targets Revive Adserver ads using visitors' recent browsing behaviour, such as site categories visited, search keywords and interests, so ads follow what the visitor cares about.

Details

Behavior Targeting serves ads in Revive Adserver based on what a visitor recently browsed. Ad networks and publishers use it to show more relevant ads on the pages that follow.

What it does

Visitors see ads that match recent interests, which the plugin ties to higher income for both advertiser and publisher.
A visitor who goes from a sports site to a music site is detected as interested in sports, so sports ads follow on later pages.
Targeting data covers search keyword terms, websites visited and interests, taken from recently visited site categories.
A behavioral segment detects the specific page a visitor viewed and its targeting content.

How it fits your ad stack

Targeting depends on recent browsing being captured; how and where it is stored is not described. Behavioural targeting depends on audience data, and GDPR and CCPA/CPRA are the privacy laws most referenced for it, usually paired with a consent setup such as IAB Europe TCF v2.3. IAB Tech Lab Audience Taxonomy v1.1 covers audience segments; whether segments here map to it is not stated.

Full feature details

The behavior targeting plugin for revive ad server is used to target the end users based on their browsing behavior. The plugin uses the collected information like end user’s search keyword terms, the websites they visit and their interests.

These details are collected based on the customer’s recently visited web site categories. For example if the customer visits the sports site and navigates to music site, then the plugin will detect the customer’s interests as sports so the sports the related ads are displayed to the customer in forthcoming WebPages.

The plugin has a behavioral segment that can detect the specific web page visited by the end user and its targeting content.

Benefits of this plugin

The customer can get benefited out of the relevant ads displayed on the visiting web page.
Both the advertiser and publisher can earn more income with the help of this plugin.

Frequently Asked Questions

How can I target ads based on user interests and behavior?

Does behavior targeting improve campaign performance?

Can I create audience segments using user behavior?

Is behavioral targeting useful for advertisers?

What are the key benefits of behavior targeting?

Included with every plugin

Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.

Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.

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