VPAID Video Ads Plugin for ReviveAdserver

The VPAID Video Ads Plugin adds VPAID interactivity to video ads delivered through VAST tags in Revive Adserver. It requires the dJAX Advanced VAST Plugin to be installed first.

What it does

• Call-to-action buttons, overlays and skip options can be added without changing the video player or rebuilding creatives.
• Viewers can click pre-roll ads to explore more, which gives a measurable click-through signal.
• Interactive elements such as CTAs, skip logic and overlays are controlled per campaign, so each goal gets its own set-up.
• Engagement, interactions and performance metrics can be tracked for campaigns, and MP4, HLS and WEBM video formats are listed.

How it fits your ad stack

VAST handles delivery of the right ad inside the player and VPAID handles interactivity inside the ad unit, so the dJAX Advanced VAST Plugin must be installed before this plugin is activated. VPAID is deprecated; IAB Tech Lab's SIMID (v1.2, October 2022) is its replacement, so check that your players and buyers still accept VPAID before relying on it.

Full feature details

Unlock rich, interactive in-stream advertising experiences powered by VPAID through VAST tag delivery for both advertisers and publishers.

Overview

The VPAID Video Ads Plugin for Revive Adserver integrates seamlessly with the dJAX Advanced VAST Plugin to bring full VPAID compatibility to your ad server. While VAST handles precise ad delivery within the video player, VPAID layers on rich user interactivity transforming standard video placements into high-engagement ad experiences.

Advertisers gain dynamic control over ad behaviour adding call-to-action buttons, overlays, and skip options all without requiring changes to the video player or repeated creative updates. Publishers benefit from premium inventory that commands higher advertiser demand.

Key Benefits:

Multi-format video support: Supports MP4, HLS, and WEBM video formats, ensuring broad compatibility across devices and platforms.

True viewer interactivity: Enables audiences to interact directly with ad units clicks, overlays, skip controls delivering engagement well beyond standard video formats.

Clickable pre-roll ads: Viewers can click on pre-roll ads to explore more content, driving deeper brand engagement and measurable click-through performance.

Dynamic campaign control: Advertisers can tailor interactive elements CTAs, skip logic, overlays based on campaign goals without touching the player or rebuilding creatives.

Higher publisher revenue: Premium interactive ad formats enhance inventory value, attract quality advertiser demand, and improve overall eCPM for publishers.

Measurable Results: Track engagement, interactions, and performance metrics in real time giving both advertisers and publishers actionable insights to optimize campaigns.

How it works:

The VAST tag acts as the delivery engine serving the right ad at the right moment inside your video player. VPAID then activates within that ad unit, enabling real-time interactive experiences for the viewer. Together, the two standards give advertisers complete creative flexibility and give publishers a competitive edge in premium video monetization all within the familiar ReviveAdserver environment.

Requires: dJAX Advanced VAST Plugin must be installed to enable VAST compatibility before activating the VPAID Video Ads Plugin.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.