Ad Delivery Based on Page View Plugin

In online advertising more than half of the display ads are not being seen, but still the advertisers are paying for them. Most of the time ads which are not placed above the fold of a web page are not viewed by the users as the number of users who scroll till the bottom of a web page is comparatively less. Even though the ads are not viewed by the users the advertisers need to pay for those ads as they are loaded in the web page which is recorded as an impression.

This problem causes advertisers to waste a significant amount of money on ads which are not even viewed by the users. Also for a publisher, this decreases the value of their ad inventory. The plugin Display banner on view helps to overcome this problem for banner ad format.

About this Plugin:

• The Display Banner on view plugin loads the banner ads on a web page only when the ad is viewable on the screen.
• If the ad inventory is placed at the bottom of a page or anywhere not above the fold, the banner ads will not be loaded at those inventory when a web page is loaded.
• The ads will load at those inventories only when they are viewable on the screen.
• The inventory is considered as viewable only if the matches the following guidelines determined for viewability.

• • • For a display ad with pixels less than 970×250, ad is counted as viewable when minimum 50% of the ad is visible on the screen for at least 1 second.
    • For large display ads of 242x500 pixels or more, the ad is counted as viewable when at least 30% of its area is visible for at least 1 second.

• • Viewability is a measure of whether or not an ad had a chance to be seen by a user. Using the guidelines given above the viewable impression is counted.
  • But in this plugin rather than counting the viewable impression of the ad, the ad itself will be loaded on web page only when the inventory is viewable on the screen.
  • This plugin can tell whether the ads are viewable and can’t guarantee whether the user is looking at the screen at that time.

Benefits Of the Plugin

• Improves ROI as advertisers will pay for ads only if it is viewable.
• Increases the value of an ad inventory.
• Allows measuring the performance of the ad more precisely.
• Optimized ad placement based on usability measurement.
• Amplify the quality of campaigns.