Smartphone Anchored Ads plugin

This plugin delivers an anchored ad at the bottom of the mobile browser window: a tap on the base banner opens full product details in full screen, and a close button returns the viewer to the page. Advertisers get more room than a plain image banner, and publishers keep the page readable.

What it does

• Shows an image with brand name and description at the bottom of the screen, so the first impression stays small and the reader can carry on.
• Expands to full screen on tap, which gives space for the complete product details and, as the description puts it, more time spent in the ad.
• Closes with a button that returns the viewer to the page, so interaction stays optional.
• Sets the ad aspect ratio from the interaction and the device screen size, for responsive delivery across smartphones.
• Tracks impressions, clicks and conversions for each campaign, so results can be judged like any other mobile format.

How it fits your ad stack

Tracking runs through Revive Adserver reporting. Sticky and full-screen mobile formats get close review for user experience, and the Coalition for Better Ads publishes Better Ads Standards that identify ad experiences below consumer expectations. Teams delivering anchored units usually also check viewability against the MRC viewable impression standard for display.

Full feature details

The ‘Smartphone Anchored ads Plugin’ for Revive Adserver helps deliver the anchored ad format at the bottom on the publisher page . Image ad would be shown with brand name and brand or product description and the placement of the ad would be at the bottom of the browser window. The web users nowadays want to know about the full features of any product. Apart from just the image banner, additional information regarding the product or service advertised is displayed. Thus the users tend to spend more time in the ad and the interaction time in the ads eventually increase.

 In the first level, ad would be displayed on the bottom of the screen with very minimal details. On clicking the base banner, the complete details about the product is displayed in full screen mode. There is also a close button which the users can click on to minimize the ad and continue browsing the publisher’s page.

Plugin functionality

Supported mobile browsers: (Most commonly used mobile browsers)
• Chrome •Internet Explorer •Firefox  •Safari  •Opera •UC browser
Ad aspect ratio: Based on interaction and device screen size

Benefits:

• Responsive ad delivery on different Smartphone devices
• Provides a ‘Super rich media’ type of ad delivery
• Increase the users’ in-ad engagement
• A visible increase in CTR (Click through ratio) is observed.
• The user clicks, impressions and conversions of Smartphone anchor ad can be tracked.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.