With the Smartphone anchored ads plugin for Revive Ad server, now deliver the anchored ad format at the bottom on the publisher page . Image ad would be shown with brand name and brand or product description and the placement of the ad would be at the bottom of the browser window.
The ‘Smartphone Anchored ads Plugin’ for Revive Adserver helps deliver the anchored ad format at the bottom on the publisher page . Image ad would be shown with brand name and brand or product description and the placement of the ad would be at the bottom of the browser window. The web users nowadays want to know about the full features of any product. Apart from just the image banner, additional information regarding the product or service advertised is displayed. Thus the users tend to spend more time in the ad and the interaction time in the ads eventually increase.
In the first level, ad would be displayed on the bottom of the screen with very minimal details. On clicking the base banner, the complete details about the product is displayed in full screen mode. There is also a close button which the users can click on to minimize the ad and continue browsing the publisher’s page.
Plugin functionality
Supported mobile browsers: (Most commonly used mobile browsers) • Chrome •Internet Explorer •Firefox •Safari •Opera •UC browser Ad aspect ratio: Based on interaction and device screen size
Benefits:
Responsive ad delivery on different Smartphone devices
Provides a ‘Super rich media’ type of ad delivery
Increase the users’ in-ad engagement
A visible increase in CTR (Click through ratio) is observed.
The user clicks, impressions and conversions of Smartphone anchor ad can be tracked.
Frequently Asked Questions
What is a Smartphone Anchored Ad and where does it appear on the publisher's page?
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A Smartphone Anchored Ad is a mobile advertising format that remains fixed at the bottom of the user's browser window. It displays a compact banner containing brand and product information while allowing users to continue browsing the page without interruption.
How does the ad expand when a user interacts with the base banner?
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Initially, the ad appears as a compact banner at the bottom of the screen. When a user taps the banner, it expands to display detailed product or promotional information in a larger view. Users can close the expanded view at any time and continue browsing normally.
Which mobile browsers does the Smartphone Anchored Ads plugin support?
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The plugin supports major mobile browsers including Chrome, Firefox, Safari, Opera, UC Browser, and Internet Explorer. This broad compatibility ensures consistent ad delivery across a wide range of mobile browsing environments.
Does the plugin support both iOS and Android devices?
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Yes. The Smartphone Anchored Ads plugin is compatible with both Android and iOS devices. The ad format automatically adapts to different screen sizes and orientations, providing a responsive user experience across smartphone platforms.
What tracking data is available for Smartphone Anchored Ad campaigns?
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The plugin tracks impressions, clicks, and conversions through Revive Adserver's reporting system. These metrics help advertisers evaluate campaign effectiveness and optimize mobile advertising performance.
