SSP Plugin - Advanced Version    
Product Information

A Supply-side platform (or) Sell-side platform (SSP) for revive ad server serves as a technology platform to enable web publishers to effectively manage their advertising space inventory, fill them with ads and generate revenue.

Publishers can sell and manage the display, video or native ad inventory on desktop and mobile through the SSP’s.

Supply-side platform connects multiple Demand-side platforms that support open Real time bidding (RTB).

The Admin configures the list of DSP’s that support open RTB standards, select their bid auction types and open RTB version.

Core functional flow

The Revive ad server receives ad request from the user. SSP then sends bid request to associated demand platforms of publishers to fill the ad space. SSP will receive bid response from the connected demand platform if there is no response within timeframe, the bid response get ignored and process the bid auction. The plugin then selects the highest bid rate banner and send the win notice to demand platform.


Plugin characteristics

SSP support for internal ads with following format

 Native ads

-          App wall

-          Content Video Streaming

-          News Feed

-          Chat List

Video ads

-          Inline

-          Overlay

-          Companion banner support

-          Wrapper ads

Audio DAAST ads

-          Inline Audio ads

-          Wrapper audio ads


Passback/Fallback tag

If the DSP does not return any ads, the internal revive ad would place a passback/fallback tag. With the help of this feature the fill rate can be increased.

 House ads

If there is no passback/direct advertiser/external ads, SSP deliver ad network’s own brand ads instead of blank ads in ad slots.


Video ads specifications

Supported video ads

  • Video ads IAB standard Vast 2.0 and Vast 3.0

  • Inline, Overlay and Companion video ads

  • Third party video ads/Wrapper ads supported

  • JWPlayer 7.3.4 built in supported

Video ads tracking and reporting supported

          -Tracking event start, 25% completed, 50%completed, 75%completed , Create view, Skip, Mute, Unmute, Accept invitation, Linear, Collapse and Expand supported.


Audio ads specifications

Supported audio ads

  • Audio ads support for DAAST 1.0

  • Linear Audio ads/Third party Audio ads/Wrapper ads

  • No player integrated

  • Run DAAST response in any DAAST enabled html5 player

Audio ads tracking and reporting supported

         - Tracking event start, 25% completed, 50%completed, 75%completed, Completed, Skip, mute and un mute.


Native ads specification

Native ads must behave consistently with the native user experience.
Supported formats are, 

App wall

Logo size should be in any of these sizes for all native ad formats.

• 64x64             • 75x75             • 80x80

Content streaming native ad format

Logo size should be in any of these sizes for all native ad formats.

• 64x64             • 75x75             • 80x80

Inline or Third Party URL for Video.

It supports vast 2.0, vast 3.0, wrapper vast 2.0, wrapper vast 3.0 

News feed native ad format

Logo size should be in any of these sizes for all native ad formats.

• 64x64             • 75x75             • 80x80

Brand name, title, rating of product and CTA description are supported.

Chat list native ad format

Logo size should be in any of these sizes for all native ad formats.

• 64x64             • 75x75             • 80x80

Brand name, title and descriptive text are supported.


App specification

Android and iOS SDK support to deliver image and text ads from demand platform and internal ads. Plugin provide option to download the SDK's.
API used to return the video ads in vast format and native ads with JSON response to read and write in your own app based on requirement of app users.


Open RTB Objects Supported

-          App Object

-          Video Object

-          Native Object

-          Audio Object

-          Request Object

-          Impression Object

-          Banner Object

-          Format Object

-          Site Object

-          Publisher Object

-          Producer Object

-          Content Object

-          Device Object

-          Geo Object

-          User Object

-          Segment Object

-          Regs Object

-          Deal Object


Additional features of Plugin

    • Signup advertiser and publishers in your revive platform and admin can approve/reject/delete the user from your revive platform.
    • Prepaid and Post-paid billing system available with PayPal payment gateway.

Benefits of Advance version of SSP

  • With the help of advanced version of SSP for revive ad server the publisher can get the highest CPM rate and get more traffic from different platforms.

  • SSP integrates any DSP which follows the open RTB standards.

  • Support for internal and external native video and audio ads.

  • Open RTB version 2.4 is supported.

 Publisher can decide which DSP platform they require.

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