Mobile Ad mediation Plugin
Mobile Ad Mediation for Revive Adserver is a platform that enables users to integrate the mediation adaptors for Android or iOS applications. Revive admin should have publisher account in mediated networks. For instance, Facebook is mediated network; Revive admin should have publisher account in Facebook and also set up additional request parameters in Revive Adserver for those networks
Ad mediation is the management of multiple ad networks through a single SDK to help publishers increase CPMs, fill rates, and efficiency. Mobile Ad Mediation for Revive Adserver is a plugin that enables users to integrate the mediation adaptors for Android or iOS applications.
Ad mediation provides a feature that lets you serve ads to your apps from multiple sources such as Revive internal ads and third party network ads via adapter. Mediation helps maximize the fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
What is waterfall mediation?
Waterfall mediation process begins with the first priority network on the list, and if they have an ad to serve, the ad is returned to the app. If they don’t have an ad, the request is sent to the next priority network on the list, and the process repeats until an ad is found or the end of the list.
Waterfall mediation was once the most popular method has since become the preferred method of mobile ad mediation.
Ad format support
Here are some of the common ad formats that can be relayed through mediation
- Banner ads
- Interstitial ads
- Rewarded video ads
Admin configure and setup parameters for all adapters is by default configured. Publisher can select the adapters Publisher/Mobile app owners to integrate the Android and iOS SDK with their mobile application.
In signup there is an option to select as Mobile App/Website user. Only users created as Mobile app would be able to access Mobile app features. They can create zone/ad units and associate mediation networks with zone and targeting metrics. They can download the SDK for Android or iOS Apps.
Supporting Ad Network Adaptors
AdMob | Ironsource | ChartBoost | Adcolony | Unity Ads
Mediation Statistics
Here are a list of stats that can be obtained from the mediation. The results of which can be analyzed and strategized in future campaigns.
• Date Range
• Mediation network Name
• No of Ad Request
• No of Ad Response
• Total Impressions
• Total Clicks
• CTR
• Fill Rate