Linear Video Ads/Instream Video Ads Plugin For Revive

The Linear Video Ads plugin lets Revive Adserver deliver instream video ads before, during and after video content. It is for publishers and networks monetising video players with VAST-capable ad requests.

What it does

• Pre-roll, mid-roll and post-roll placements are supported, with ad pods to fill a break.
• Skippable ads mean mostly interested viewers see the full ad.
• VAST 2, 3, 4 and 4.1 are supported with VAST-capable players.
• VAST events are tracked: start, quartiles, complete, pause, mute, full screen, skip progress and resume.
• Statistics for video and third-party tracking events are available to all user roles, with reports for advertisers, campaigns and conversions exportable to Excel.

How it fits your ad stack

Ad requests come from VAST-capable players. VAST is the IAB Tech Lab standard that tells a video player which ad to play and how, and VMAP describes ad breaks such as pre-roll, mid-roll and post-roll. For video viewability the MRC standard needs 50% of pixels in view for 2 continuous seconds, and Open Measurement lets verification vendors measure video.

Full feature details

Instream video ads or the Linear Video ads are normally displayed before, along or at the end of a video stream while the video content are streaming.

What does this plugin do?

- This plugin allows Revive Adserver to deliver instream video ads in pre-roll, post-roll and Mid-roll positions.

- It supports Adpods* and Skippable* videos ads

- Plugin supports all video ad formats specified under VAST

- All players (JW Player, Brightcove, Ooyala, Kaltura, DaCast, BridTV, Video.Js, Cedato WP Ad Player, Radiant Media Player, FreeWheel.tv, flowplayer, fluid player) compliant with VAST are supported

- The plugin complies with the standard IAB guidelines and supports VAST 2, VAST 3, VAST 4 and VAST 4.1

- Tracks video response and ad engagement using Vast tracking events.

- Provides clear and concise statistical data for video and third party tracking events for all user roles

- Reports can be generated and exported in Excel format

Adpods - “Ad Pods” is a term used to refer to multiple ads that are placed together and then played back one after the other in a single ad break.

Skippable Ads - These are the video ads which viewers are allowed to skip it after set seconds.

Benefits of the plugin

• . In instream ads the audience is already captive and receptive to video material hence they’ll definitely view the ad even if they skip it.
• . Using Adpods feature frequency of ad breaks can be reduced and multiple ads can be played together which results in less abandonment of content and higher rates of ad viewing.
• . Skippable Ads are preferred by most of the Advertiser since only interested audience will watch the complete video ad without skipping.
• . Improved return on Investment.

Events Tracked

Video tracking events

• Start                        • First quartile              • Midpoint                 • Third quartile

• Complete                 • Pause                        • Mute/Unmute          • Full screen/Exit

• Expand/collapse       • Create View               • Accept Invitation      • Close

• Accept Invitation       • Linear                       • Close Linear            • Skip progress

• Rewind                     • Resume. 

Reports

• Advertising analysis report: Shows the breakdown of advertising for a particular advertiser or website by day, campaign and zone.
• Campaign analysis report: Shows the breakdown of advertising for a particular campaign by day, banner and zone.
• Conversion tracking report: A detailed breakdown of all conversion activity by advertiser or website.
• Campaign delivery report: Shows delivery statistics for all campaigns which were live during a specific period and highlight the campaigns which are under performing.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.