Advanced DSP Plugin for Revive Adserver
Advanced DSP plugin for revive adserver, an enhanced automated option to deliver engaging ad campaigns to third-party ad exchanges or SSPs. The best way to get hold of ad space in real time depending upon the request received from the other side of the operation. An efficient plugin with the best connection to Open RTB supported ad exchanges or SSPs
Advanced DSP plugin aid in delivering any particular campaign to an individual SSP or to all the SSPs in the network. The process generally involves a bid request from through open RTB (Real-Time Bidding) to DSP endpoint URL, then the request will be processed and a matching ad campaign will be delivered. It is based on specific targeting metric for best results and the highest bid campaign will be delivered to the ad space. All the process takes place within seconds without any manual interface, which makes the plugin one of a kind in delivering perfect campaigns for better audience engagement.
Versatile Targeting functionalities
Precise targeting allows you to execute digital advertising campaigns and accurately reach your target audience based on various criteria
Geo Targeting based on
•Country •City •Latitude •Longitude
Precise Site Targeting
•Site Page URL •Site referral url •Page category •Content category •Producer category •Producer domain •Section category •Content keyword
User profile targeting
•User Gender •User Year of birth
Client side targeting
•Device OS •Device Model •Device Brand •Keywords •Connection type
DSP Supported Objects
RTB objects determine the efficiency of ad tracing and inventory bidding for the user. The best in class DSP plugin supports various objects that can deliver enhanced performance for every delivers the campaign.
• Bid Request Object • Bid Response • Impression Object • Banner Object • Site object • App Object • Video Object
• Publisher object •Producer object
• Content object • PMP object • Deal Object • Device Object • User Object • Geo Object
PMP Deal Object
Deals provide access to the advertiser to bid quality inventory in the private marketplace. Advertisers utilize a PMP programmatic; they can get first made a negotiations and terms on a private market publisher’s offerings before they are made available on the open exchange. Multiple Deal Id’s can be enabled to identify private marketplace inventory and bid accordingly.
Supported all Major AdFormats
Banner Ads
• Image(Web,SQL and URL) • Text Ad • HTML Ad
NativeAds
• App Wall • Content Video Streaming • NewsFeed • Chat List
Push Notification
Pop-Under
Video Ads
Supports VAST versions from VAST 2.0 to VAST 4.1.
Linear Ads
•Inline Video •Skip ad •Companion Ad •Third party Video Ads(Wrapper Ads) •Ad Pod •Mezzanine file(ffmpeg transcode) supported •Ready to serve file supported •View ability •Ad verifications/Conditional Ad
Non-linear Ads
•Overlay Image •Third party Video Ads(Wrapper Ads)
Reporting & Analytics
The plugin provides valuable stats of the delivered campaign along with DSP name, the total number of bid requests, and a number of bid response, winning response and winning bid. Track your ad performance using statistics and detailed reporting features.
•Demographic Report •Device Report •Site Report
Age & Gender Type, Brand, Model, OS Site Url,Refferrer
•Geo Report •Domain Report •IP Report