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VPAID Video Ads Plugin for ReviveAdserver

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$500.00

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SKU

161015

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The VPAID solution is part of a larger initiative to improve the liquidity of digital video advertising. VPAID opens a line of communication between an executable ad unit and a video player.

Details

Unlock rich, interactive in-stream advertising experiences powered by VPAID through VAST tag delivery for both advertisers and publishers.

Overview

The VPAID Video Ads Plugin for Revive Adserver integrates seamlessly with the dJAX Advanced VAST Plugin to bring full VPAID compatibility to your ad server. While VAST handles precise ad delivery within the video player, VPAID layers on rich user interactivity transforming standard video placements into high-engagement ad experiences.

Advertisers gain dynamic control over ad behaviour adding call-to-action buttons, overlays, and skip options all without requiring changes to the video player or repeated creative updates. Publishers benefit from premium inventory that commands higher advertiser demand.

Key Benefits:

Multi-format video support: Supports MP4, HLS, and WEBM video formats, ensuring broad compatibility across devices and platforms.

True viewer interactivity: Enables audiences to interact directly with ad units clicks, overlays, skip controls delivering engagement well beyond standard video formats.

Clickable pre-roll ads: Viewers can click on pre-roll ads to explore more content, driving deeper brand engagement and measurable click-through performance.

Dynamic campaign control: Advertisers can tailor interactive elements CTAs, skip logic, overlays based on campaign goals without touching the player or rebuilding creatives.

Higher publisher revenue: Premium interactive ad formats enhance inventory value, attract quality advertiser demand, and improve overall eCPM for publishers.

Measurable Results: Track engagement, interactions, and performance metrics in real time giving both advertisers and publishers actionable insights to optimize campaigns.

How it works:

The VAST tag acts as the delivery engine serving the right ad at the right moment inside your video player. VPAID then activates within that ad unit, enabling real-time interactive experiences for the viewer. Together, the two standards give advertisers complete creative flexibility and give publishers a competitive edge in premium video monetization all within the familiar ReviveAdserver environment.

Requires: dJAX Advanced VAST Plugin must be installed to enable VAST compatibility before activating the VPAID Video Ads Plugin.

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