Smartphone Anchored Ads plugin
The ‘Smartphone Anchored ads Plugin’ for Revive Adserver helps deliver the anchored ad format at the bottom on the publisher page . Image ad would be shown with brand name and brand or product description and the placement of the ad would be at the bottom of the browser window. The web users nowadays want to know about the full features of any product. Apart from just the image banner, additional information regarding the product or service advertised is displayed. Thus the users tend to spend more time in the ad and the interaction time in the ads eventually increase.
In the first level, ad would be displayed on the bottom of the screen with very minimal details. On clicking the base banner, the complete details about the product is displayed in full screen mode. There is also a close button which the users can click on to minimize the ad and continue browsing the publisher’s page.
Plugin functionality
Supported mobile browsers: (Most commonly used mobile browsers)
• Chrome •Internet Explorer •Firefox •Safari •Opera •UC browser
Ad aspect ratio: Based on interaction and device screen size
Benefits:
- Responsive ad delivery on different Smartphone devices
- Provides a ‘Super rich media’ type of ad delivery
- Increase the users’ in-ad engagement
- A visible increase in CTR (Click through ratio) is observed.
- The user clicks, impressions and conversions of Smartphone anchor ad can be tracked.