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GDPR compliance 



Technology and advertising have grown side by side. Adtech, a system that is designed to share personal data as widely as possible, it is designed to operate optimally in a world without regulations. With such design how can it comply with GDPR? A regulation aimed to protect the protection of individual data. Every product of Revive Adservermod abide by GDPR regulations; we engineer products perfectly adhere to GDPR regulations.


What is GDPR?

General data protection regulation [GDPR], a regulation made by the European Union mainly for protecting individuals privacy and data within the European Union and  European Economic Area [EEA]. The regulation addresses the issue of exporting personal data outside the European Union.


Highlights if GDPR

  • It consists of 99 articles, grouped into 11 chapters, and an additional 171 recitals with explanatory remarks.

  • The GDPR aims primarily to give control to individuals over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. 

  • Controllers of personal data must put in place appropriate technical and organisational measures to implement the data protection principles.

  • Business processes that handle personal data must be designed and built with consideration of the principles and provide safeguards to protect data.

  • Data subjects have the right to request a portable copy of the data collected by a processor in a common format, and the right to have their data erased under certain circumstances.

  • A processor of personal data must clearly disclose any data collection, declare the lawful basis and purpose for data processing, and state how long data is being retained and if it is being shared with any third parties or outside of the EEA.


GDPR 

 

Adtech compliance with GDPR

 

GDPR contradicts with the basic character of the advertising industry. With the advent of programmatic and AI in the advertising industry, it has become a huge task to make the mandatory checklist for compliance with GDPR. No personal data may be processed unless it is done under a lawful basis specified by the regulation, or unless the data controller or processor has received an unambiguous and individualized affirmation of consent from the data subject. The user has the right to revoke their consent at any time.

 In recent years, the AdTech industry has grown at an unstoppable rate, helping advertisers to fine-tune their target audiences and, at the same time, collecting an endless stream of data from individuals in order to do so, whether we have given our consent or not. To determine the scope of an industry of this type, all you have to do is look around to find a huge number of personalities involved in the industry. Changes that are made to comply with GDPR and deliver engaging, relative creatives without any hindrance.

 

  • Prioritise quality data over quantity.

  • Personalisation of content according to the context.  

  • Directly ask people about what they are interested in.

  • Attentive on consumer interest.

  • Data privacy impact assessment.

  • Update policies and procedures.

  • Notices and consent

  • Data retention policy
     
 
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