Archive from April, 2019

  1. VAST 4.1 -Better than previous versions

    VAST 4.1 -Better than previous versions
    It was a slow process in getting the video industry to adopt VAST 4.0, the progress from VAST 2.0 to 4.0 took some time to happen. But now IAB has ...
  2. VAST 4.0 tackling the challenges of video advertising

    VAST 4.0 tackling the challenges of video advertising
    With the progressive changes in the digital industry, standards for video creative have also reached the next level. The traces of standards lead back to VPAID, VMAP and VAST, the standards are entering the next dimension based on the requirements in delivering standard video creatives. VAST 4.0 is a formidable response to market challenges giving the controls back to the advertisers and publishers.
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